consumer advisory

Misleading Advertising and Deceptive Pricing on Amazon

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Some products are being advertised on Amazon showing inflated retail pricing and savings.

On Amazon, the handbag shown below from Kattee has a sale price of $99 and the List Price is shown as $499 with a total savings of $400. However, if you check the manufacturer’s website, you’ll see the actual retail price is $94.

So, the Amazon price is not a savings of $400. It’s $5 more than you’d pay if buying from the manufacturer.

Amazon Product Listing

20160429fr1806-amazon-handbag-purse-overpriced

Manufacturer Product Listing

As you can see, the same handbag (shown below at left) is $94.99. on the manufacturer website.

20160429fr1811-kattee-handbag-actual-retail-pricing

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